We need to clarify what’s meant by the term “going negative.”
People complain every election cycle that politics is “too negative,” but the individual voter’s view of what constitutes negative campaigning depends largely on whether their preferred candidate is the mud slinger or the target.
Using the “reasonable man” theory — meaning an objective observer who could change out the names (and parties) of the candidates and draw the same rational conclusion about the content of their political criticisms-voters should demand that…
